WHO ARE WE?
Established in 2014, Tone Fitness Apparel was founded by an 18 year old design student with a dream to create activewear for women worldwide. Four years on, today Tone Fitness Apparel is one of the leading women’s activewear brands in Australia. With an expanding team, the brand grows every year to reach new heights. Each collection is carefully curated by the brand’s colour consultant and fashion designer to create a line that is innovative, versatile and relevant. With a mission to inspire confidence in women, Tone Fitness Apparel is a brand that is all about a look without limitations.
Venturing into the interior design world at 18 years old after being told her designs were ‘too bright’ for modern interior spaces, founder of Tone Fitness Apparel Elise used her know-how as a design student to create an activewear range in 2014 that gives women the confidence and versatility to fulfill their aspirations both in and out of the gym.
Boasting chic, feminine designs brought to life with high performance, shrink-resistant fabrications, the brand’s edit of active gear is as suited to hanging out with friends as it is to an exercise class. Bold, colour-blocked prints meet form-fitting shapes to create sport-luxe looks you’ll want to wear all week long.
Tone Fitness Apparel’s quality pieces provide essential compression and moisture-wicking technologies to amp up the energy you need to power through your day.
Following Tone Fitness Apparel's huge success at Mercedes-Benz Fashion Week Australia's first ever Active Collective runway show, the brand has just launched its collections at New York Fashion Week in February 2018. "Although an Australian brand, we have customers all around the world, so New York Fashion Week is a great opportunity for us to connect with our American market", Elise says.
Our collections are designed for the energetic. Always a mix of innovative techniques and materials, while staying true to the brand’s concept of versatility without limitations.
The Tone Fitness Apparel woman does not hide behind what she wears, but celebrates through her personal style. Designed for the go-getter, the confident, the non-conformist. Universally flattering, the on-trend designs appreciate a woman’s figure and compliments her form.